Audrey Gray

While working at RMIT University, I assisted with the journey mapping and user research to understand the student journey and identify pain points. 

I subsequently wrote the copy for an augmented reality mobile app to help address some of these pain points. The objective of the app was to help new students get oriented to the university, resources, and policies. The AR was mapped to physical signage around the campus, encouraging students to explore the campus and mingle while learning about their school. Below is a demo from the beta testing phase of the app.